I’ve always loved the idea of being transparent and inspired by companies like Buffer, Baremetrics (In fact Josh has highlighted transparency as one of his key growth tactics - see here) and the Build and Launch podcast I have decided to be more transparent with Lean Startup Digest.

To mark issue 10 I thought I would share some stats and thoughts on my progress.


Judging by the above stats the first couple of months have not been spectacular. I must admit having only 102 subscribers is a bit disappointing but there is a key reason for this.

I wanted to find my “voice” and newsletter format before doing any serious marketing aka. finding product/market fit.

I’ve experimented with formats, publication day/times and my writing style to get the publication right. The key is to concentrate on retention at a small scale before growth can happen.

Future plans

I think I have found my format and style now. My next focus will be on growing the list to around 500 people for another round of testing and experiments.

Want monthly updates?

Are you interested in hearing about experiments, stats, growth and the challenges applying Lean Startup to an email newsletter? Should I do a monthly progress report with lessons learnt?

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Yes, I want a progress report | No, just give me links

Good Reads