Welcome to issue #13 of Lean Startup Digest. Consistency is king and Lean Startup Digest is 3 months old today!
This week we have micro-feedback , the ultimate guide to pricing strategies and the intellectual honesty of Eric Ries .
I also want to let you know that in a few weeks time I am launching a new project that is aimed at helping Lean Startup enthusiasts share stories, ideas and knowledge.
I will of course run a comprehension test before I create the landing page ;) see below.
News
If you have been living under a rock for the past few weeks you may not have heard about Eric Ries’ new book - The Leader's Guide
The only way to get a copy is to back the Kickstarter campaign. A bold experiment indeed!
If you still want to get a copy, now is the time as it closes tomorrow.
To whet your appetite Eric has released a couple of excerpts:
He also did another AMA on Hacker News & one with a growth vibe on GrowthHackers.
Good Reads
Intellectual Honesty - Eric Ries and The Leaders' Guide
Great tale from Sal about how he met Eric Ries in the 'early days' pre best selling book.
"Eric Ries still learns and shares, so I still learn new things from him."
The Ultimate Guide To Price Strategy
Everything you need to know about pricing - setting a price, raising prices, pricing for the long term...
Warning - it's an epic 27 minute read but worth every minute!
Comprehension vs. Commitment - Lean Startup Experiments
Before you run a smoke test (typically a landing page with email capture) to test your value proposition, run a comprehension.
It may just be that your landing page test fails not because there is no demand, but because people don't understand it.
image credits: Illustration and pun thanks to Emily Chiu
How to Integrate Continuous Micro-Feedback into Your Business (Plus a Giveaway)
I love the concept of 'Micro-Feedback'!
"As the name suggests, microfeedback is little bits of information collected from customers at specific trigger points in your product’s experience."
Well timed, focused feedback gathering and how to integrate it into your business.
LEAN ENTERPRISE
Want to make your teams more successful? Change their names
Can changing a teams name really help your organisation adopt a culture of learning?
Try it and see what happens.