Spruce is an off brand minimum viable product created in collaboration between Neo and Adobe. I had no idea. I sometimes use spruce to create images for this newsletter.
This post outlines a fantastic case study for off brand MVPs. A great insight into how the product came to market. Step by step.
A comprehensive introduction to the Kano model of customer satisfaction.
An extremely useful model to apply for discovering how close you are to product-market fit and an additional tool to help with making sense of customer development conversations.
So.. You are iterating through your build, measure, learn cycles. What is the one thing you need to keep going?
A steady supply of customers! I guess customers are like fuel for the Lean Startup loop.
Check out this post about creating a customer acquisition plan. I think the key concept here is to reverse engineer your growth. An idea that I have heard Noah Kagan talk about a lot.
Work out where you need to get to. numbers/revenue/goals and then work backward from there.
Some great tips on gently prodding developers to join in with customer development.
We once hosted Cindy speaking, via Skype, at our local Lean Startup Meetup. I asked her a similar question. Something like "Do you have any tips for shy developers who want to do customer development" (e.g. Me!!)
She replied with a tip that has helped me a lot.
"Often developers can make the best interviewers as they tend to be quiet and don't interrupt. Interviewees will talk a lot more to fill the awkward silence and you get more information" (paraphrased from memory)
How Facebook use hackathons to strengthen and protect company culture.