Once you know your limitations and realise what you are deeply passionate about then how do you generate an idea to work on? Structure can be good at this point.
Giff applies some theory to an actual example and takes us through idea generation in practice.
"...lean innovation is not a better innovation process; rather it’s a more efficient learning process."
In this article, Tom highlights a study that shows companies that make learning central to their new product releases make more revenue.