Setup your Lean Marketing Analytics Stack

I'm going to point you in the direction of a couple of great resources for setting up a Lean Startup Marketing stack.

First read this post. It's a good overview of marketing analytics in a Lean Analytics context. Don't implement steps 2 & 3 and make sure you read step 6.

Next, look at this step-by-step guide to setting up a $9 marketing analytics stack. Warning - contains some code (Javascript & Ruby).

You can then go back to the first post and implement step 4 and add pirate metrics into your new stack.

Bonus - If you want to add lifecycle emails (especially good for saas apps) then look at step 5 in the first post.


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